It’s no secret that creating content that captures an audience is important for your brand. You could be taking a photo on your iPhone or a full-frame camera, regardless of your equipment, one goal remains the same: “tell a story.” After creation comes engagement.
Humans like to connect with each other. Let the photo you capture connect with your audience! Whether it be the wine-stained hands of a cellar worker, or the hardened 25 year-old vine’s roots, each shot you bring to light on social media, website or print publication should tell a story. Then of course, the continuation of that story would be a caption, post, article, etc.
Because there are so many facets to the wine industry, there are countless stories to tell. Take the photo (at left) of the three bottles of Alta Colina for example. Does it make you want to know more? I hope so!
Look at composition. There is a bottle in focus at the center of the shot. The bottle shape and label is unique, “I wonder what type of wine that is?”. While not in focus, there is a rock in the foreground. Spoiler alert, that’s intentional. “I wonder what soil type this wine was grown in.” “Does soil type make a difference in winemaking?” The wines are photographed outdoor on what appears to be a deck. “Which of these wines will pair with a backyard BBQ?”
While social media can be daunting and monotonous at times, knowing that you can tell countless stories with your imagery should be a bit of a reassurance. What stories about your brand are yet to be shared? What do you know about this wine/property/business/etc. that the average consumer does not? What would your experienced wine drinking clients want to know more about your brand? Sometimes, it’s as easy as stepping back and looking at an image or product from the mindset of the purchaser instead of the wine professional.
Here’s to all the stories we’ve yet to tell.