---
title: Has Google Gone Crazy?
description: Has Google Gone Crazy?
---

[Learning Center ](https://www.caseyprinting.com/blog)

# [Has Google Gone Crazy?](https://www.caseyprinting.com/blog/2010/direct-mail/has-google-gone-crazy)

 Written by [Jasper](https://www.caseyprinting.com/blog/author/jasper) | September 23, 2010

## Forget One Piece... Have the Whole Pie

Something happened to me the other day; I received a piece of direct mail. Now normally this would not be a momentous occasion. After all, we all receive piles of direct mail every day. However, what made this particular piece of mail *extraordinary *was the sender – GOOGLE!

When it comes to Internet giants, Google stands out as greatest behemoth of them all. The company is pervasive in our daily lives, and its brand name itself has become a verb (“google it”). So what does an innovative, online company like Google do when it wants to market a service or offer a special promotion? They send out a printed direct mail piece!

Yup, even a premier Internet company like Google understands the importance of a complete approach to marketing, including the use of tried-and-true ink on paper and the mail. As Google knows, there are countless tools required to effectively market a message. However if you only focus on one piece and ignore the rest of the pie, entire markets and groups may left out of the loop. Case in point: If Google had only advertised this particular promotion for Google AdWords on its website, I would have never seen it.

Clearly, the best way market a message is to use ALL forms of media including print, e-mail, social media, video, word of mouth, and the rest. A true *cross-media* strategy will help ensure that a message can be heard across all markets and audiences.

[View full post](https://www.caseyprinting.com/blog/2010/direct-mail/has-google-gone-crazy)

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