WINE MARKETING MAGAZINE

A Marketing Magazine for the Wine Trade.

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Topics: Issue 1

How Can Your Content Tell A Story?

Jeanine Madson

It’s no secret that creating content that captures an audience is important for your brand. You could be taking a photo on your iPhone or a full-frame camera, regardless of your equipment, one goal remains the same: “tell a story.” After creation comes engagement.

Topics: Issue 1

Maggie Tillman is her name, Marketing is her game

Tori Akers

Maggie Tillman hesitates to consider herself a marketing professional. So, how has she become one of Paso Robles’ highly regarded wine marketers??

Topics: Issue 1

Why the PRWCA?

Joel Peterson

Paso Robles is a special place. It’s an incredibly diverse region that offers a range of microclimates to grow and make world-class wines. The proximity to the Pacific Ocean and climactic influence it brings, combined with our vast range of soils, are the perfect blend of factors that create a winemaker’s dream.

Topics: Print Marketing Issue 1

Blinking Cursor or Marketing Bliss?

Ryan Casey

It’s 2:42 on a Tuesday afternoon. I am staring at a blank Microsoft Word document and a blinking cursor. I convince myself that if I stare at this screen long enough, something interesting will show up… right? Maybe I should look for some inspiration online?

Topics: Issue 1

Selling Wine in a Seltzer Dominated Market

Kassidy Clark

We’ve seen it pop up everywhere. What first started as a White Claw frenzy turned into a monster of an industry. With high-rated breweries stepping up to the plate, seltzer is without a doubt leading the alcohol industry.