Do you need to breathe new life and SAVE MONEY on your direct mail initiatives? Well, YOU CAN! The following programs from the USPS are designed to help you make good use of this important marketing channel.
Mobile Commerce and Personalization Promotion
Beginning July 1, 2012 the Post Office will offer a 2% discount on mail pieces that include a 2D Barcode (like a QR Code).
To learn more about this promotion, please visit:
https://www.usps.com/mobile-barcode.htm
Looking to take a more “saturated” approach to your direct mail campaigns? The Post Office has you covered too.
Every Door Direct Mail enables you to extend your customer reach via saturation mail without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail, you create a saturation mailing without applying individual names and addresses to each mail-piece. Mail pieces are then “saturated” throughout a carrier route, zip code, or entire city. This can result in significant cost savings for both postage and mailing preparation.
Learn more at: https://eddm.usps.com/eddm/