USPS offers incentives to help boost direct mail marketing
Do you need to breathe new life and SAVE MONEY on your direct mail initiatives? Well, YOU CAN! The following programs from the USPS are designed to help you make good use of this important marketing channel.
Mobile Commerce and Personalization Promotion
Beginning July 1, 2012 the Post Office will offer a 2% discount on mail pieces that include a 2D Barcode (like a QR Code).
- In order to qualify, the mobile bar-code must lead the recipient directly to either... A mobile optimized web page that allows the recipient to purchase an advertised product or service on the mobile device. The entire purchase and checkout experience must be mobile optimized. OR
- A mobile optimized and personalized web page/URL that is tailored to an individual recipient. The web address and content of the web page must be unique to each recipient
To learn more about this promotion, please visit:
https://www.usps.com/mobile-barcode.htm
Every Door Direct Mail
Looking to take a more “saturated” approach to your direct mail campaigns? The Post Office has you covered too.
Every Door Direct Mail enables you to extend your customer reach via saturation mail without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail, you create a saturation mailing without applying individual names and addresses to each mail-piece. Mail pieces are then “saturated” throughout a carrier route, zip code, or entire city. This can result in significant cost savings for both postage and mailing preparation.
Learn more at: https://eddm.usps.com/eddm/