We are fast approaching the time of year that wine enthusiasts from around the state and country descend upon Paso Robles to experience all that Wine Country has to offer. It is one of the most beautiful [profitable] times of the year but it can also be quite chaotic. You’ve spent months planning wine dinners, festivals, special tasting menus, vineyard BBQs and an array of exciting events to entice wine lovers to visit, fall in love with your wines, and join your wine club. Do you have all the tools you need to convert these visitors to purchasers or wine club members? Among the excitement and stress that comes along with this weekend, you want to make sure that the time, energy and money you are spending is helping to capitalize on those extra footsteps. This is your audience; take advantage of it!