Do you need to breathe new life and SAVE MONEY on your direct mail initiatives? Well, YOU CAN! The following programs from the USPS are designed to help you make good use of this important marketing channel.
Let’s face it, print has become the Rodney Dangerfield of marketing channels – it gets no respect. Sure, website analytics, Email best-practices, and emerging channels like mobile and social are glitzy and exciting, but are they really better than direct mail? After all, shouldn’t the most important measurement of the success of a marketing channel be based on recipient preference?
According to a recent study by Chief Marketing Magazine, consumers say they like print. While the focus of marketers has been on digital marketing channels, “old school, expensive” printed direct mail has been under the radar getting the job done. According to the study, 6/10 Americans (and 7/10 Canadians) enjoy getting direct mail to learn about new products. This preference toward direct mail spans all industry categories and age groups, including the tech-savvy generation of 18-35 year-olds.
