LEARNING CENTER

Organic Growth? SMS? ROMI?  The Digital Marketing world has no shortage of acronyms and jargon. Here's a few of the more common terms to help you make sense of all the 'marketing techie talk'.

Ad Server – Database driven software that assists in the placement and management of advertisements on websites.

Auto-responder – A message (normally Email) that is pre-written and automatically distributes when triggered by some sort of activity. One common application of an auto responder is an order-confirmation sent to a consumer upon purchase from an e-commerce platform such as Amazon.

Social Media as a Tool for Business

Everyone has at least heard of the “social media” buzzword. Things like Facebook, Twitter, and blogs have become an everyday part of life for many of us. For most, it’s a terrific way to waste time while at work. It doesn’t have to be that way, though. At its core, social media offers an easy and effective way for business to connect with customers. However, don’t expect a Social Media campaign to “ring the register” right away. In it’s purest form, Social Media is about building relationships. After all, the heart of any marketing strategy is just that – building stronger relationships with your customers and your community. A well-run Social Media campaign will then in turn help turn those relationships into sales.