Business has always been a social affair. From the time the caveman tried to sell a stone wheel to his neighbor while visiting around the warming fire, folks have used social occasions to promote goods and services in an informal, friendly atmosphere. Today’s internet based social gathering spots accomplish the same goal. They are different only in that they are more powerful and further reaching.
Organic Growth? SMS? ROMI? The Digital Marketing world has no shortage of acronyms and jargon. Here's a few of the more common terms to help you make sense of all the 'marketing techie talk'.
Ad Server – Database driven software that assists in the placement and management of advertisements on websites.
Auto-responder – A message (normally Email) that is pre-written and automatically distributes when triggered by some sort of activity. One common application of an auto responder is an order-confirmation sent to a consumer upon purchase from an e-commerce platform such as Amazon.
