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Topics: Social Media

Why You Should Stop Selling on Facebook

Brian Coale

Let's face it, the commercialization of Facebook is here. You can't log in without seeing the latest “#1 selling app that all your friends play," and you can't log out without seeing Flo the Progressive Girl selling you auto insurance. Suggested posts and sponsored ads abound in the modern Facebook landscape, and marketers are both cringing at and flocking towards Facebook's ad manager. Everyone wants a piece of the Facebook audience pie (more than 1.3 billion active monthly users), but many have no idea how to make it work for them. Therefor, I have some very basic advice that I hope will steer you in the right direction:

Topics: Social Media

Twitter Hashtags: 5 Tips That Will Make You a Pro

Brian Coale

Let's face it, hashtags are everywhere. What started out as a Twitter trend for those 'in the know' has worked it's way across all the major networks (Facebook, Google+ and LinkedIn all use hashtags now) and is making some feel the way they might've felt the first time they saw LOL in a chat room or text message.

Like any other Internet trend, there's a lot of misinformation and misuse going on. So to help our readers look like Social Media pros, I compiled a hashtag cheat sheet for the uninitiated. Enjoy!

Topics: Marketing Strategy Marketing Tips Social Media

Business Has Always Been a Social Affair

Brian Coale

Business has always been a social affair. From the time the caveman tried to sell a stone wheel to his neighbor while visiting around the warming fire, folks have used social occasions to promote goods and services in an informal, friendly atmosphere. Today’s internet based social gathering spots accomplish the same goal. They are different only in that they are more powerful and further reaching. 

Topics: Tips & Tricks Video Social Media

Video: 5 Tips for Social Success


Business has always been social. It has always been about connecting with partners, prospects, and clients. The rise of new online social tools only makes it easier to stay connected to what's happening in the world around you. Watch as Jasper goes over his 5 Tips for Social Success.

Topics: Cross-Media Marketing Marketing Marketing Strategy Advertising Business Print Social Media

What Influences a Purchasing Decision?


Recently, PrintInTheMix, published the results of a study detailing the influence of “Print, Digital, and Social [Medias] on Today’s Purchase Decision”.

The study broke the purchase decision process into three parts;

Topics: Marketing Marketing Services Tips & Tricks Social Media

When Did Business Become a Social Affair?


Social Media as a Tool for Business

Everyone has at least heard of the “social media” buzzword. Things like Facebook, Twitter, and blogs have become an everyday part of life for many of us. For most, it’s a terrific way to waste time while at work. It doesn’t have to be that way, though. At its core, social media offers an easy and effective way for business to connect with customers. However, don’t expect a Social Media campaign to “ring the register” right away. In it’s purest form, Social Media is about building relationships. After all, the heart of any marketing strategy is just that – building stronger relationships with your customers and your community. A well-run Social Media campaign will then in turn help turn those relationships into sales.