Let's face it, the commercialization of Facebook is here. You can't log in without seeing the latest “#1 selling app that all your friends play," and you can't log out without seeing Flo the Progressive Girl selling you auto insurance. Suggested posts and sponsored ads abound in the modern Facebook landscape, and marketers are both cringing at and flocking towards Facebook's ad manager. Everyone wants a piece of the Facebook audience pie (more than 1.3 billion active monthly users), but many have no idea how to make it work for them. Therefor, I have some very basic advice that I hope will steer you in the right direction: