--- title: Learning Center | paper description: paper | --- [![Casey Printing - Commercial Printing, Labels & Folded Cartons](https://www.caseyprinting.com/hubfs/Casey%20Printing%20Logo%20-%20Negative.svg "Casey Printing - Commercial Printing, Labels & Folded Cartons")](https://www.caseyprinting.com) - [Home](https://www.caseyprinting.com/home) - [Who We Are](https://www.caseyprinting.com/about-casey-printing) - [About Us](https://www.caseyprinting.com/about-casey-printing) - [Careers](https://www.caseyprinting.com/careers) - What We Do - [Publication Printing](https://www.caseyprinting.com/publication-printing) - [Business Printing Essentials](https://www.caseyprinting.com/business-printing-essentials) - [Print Marketing](https://www.caseyprinting.com/print-marketing) - [Printing for Community Colleges](https://www.caseyprinting.com/community-college-printing) - [Printing for Wineries](https://www.caseyprinting.com/wineries) - [Learning Center](https://www.caseyprinting.com/blog) - [Store](http://store.caseyprinting.com) - [Proofing Login](http://proof.caseyprinting.com) - [Talk to an Expert](https://cta-redirect.hubspot.com/cta/redirect/2296165/bd0f103b-4a55-4cfb-90cb-0fe9c10cf373) # LEARNING CENTER Articles, Training, Videos, Tips, eBooks, and More! [![Subscribe ›](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2296165/d9cf4e91-243a-4f1b-a2df-98ae1343a488.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2296165/d9cf4e91-243a-4f1b-a2df-98ae1343a488) [![How to Pick the Best Paper for Your Brochure](https://www.caseyprinting.com/hubfs/Myriam%20Paper%20Confusion-6.jpg)](https://www.caseyprinting.com/blog/how-to-pick-the-best-paper-for-your-brochure) Topics: [Design Tips](https://www.caseyprinting.com/blog/topic/design-tips) [paper](https://www.caseyprinting.com/blog/topic/paper) [brochure](https://www.caseyprinting.com/blog/topic/brochure) ## [How to Pick the Best Paper for Your Brochure](https://www.caseyprinting.com/blog/how-to-pick-the-best-paper-for-your-brochure) ![Ryan Casey](https://app.hubspot.com/settings/avatar/7cb5d5a76422332bd9155e902cd73fef) by [Ryan Casey](https://www.caseyprinting.com/blog/author/ryan-casey) May 11, 2018 Over the last decade, marketers have watched as their industry has been turned upside down. According to research compiled by [Hubspot](https://contently.com/strategist/2016/02/24/25-stats-show-how-marketing-changing/), Digital media consumption** **increased 49 percent - and that's just since 2013. The small business marketing professional must stay in tune with marketing buzzwords, changes in SEO, data analytics, graphic design trends and new disciplines so they stay in the marketing game. [Continue Reading **](https://www.caseyprinting.com/blog/how-to-pick-the-best-paper-for-your-brochure) [** 0 Comments](https://www.caseyprinting.com/blog/how-to-pick-the-best-paper-for-your-brochure#comments-listing) - [Tweet](https://twitter.com/share) [![How to choose the right paper for your printing job](https://www.caseyprinting.com/hubfs/Blog%20Media/Paper/choose-the-right-paper-for-your-job.jpg)](https://www.caseyprinting.com/blog/2009/tips-and-tricks/how-to-choose-the-right-paper-for-your-printing-job) Topics: [paper](https://www.caseyprinting.com/blog/topic/paper) [Print](https://www.caseyprinting.com/blog/topic/print) ## [How to choose the right paper for your printing job](https://www.caseyprinting.com/blog/2009/tips-and-tricks/how-to-choose-the-right-paper-for-your-printing-job) ![Jasper](https://www.caseyprinting.com/hubfs/jasper-casey.jpg) by [Jasper](https://www.caseyprinting.com/blog/author/jasper) January 15, 2009 Print is unique amongst all other forms of communication in that it is textural as well as visual. Both the “look” and the “feel” are benefits of print. Paper selection is one of the most important aspects to consider when designing and producing a printed piece. Paper selection can have a profound affect on the finished quality of a job, and yet it is often overlooked. Paper selection is not as easy as choosing the most expensive paper available for high quality jobs, or choosing the cheapest paper in order to cut costs. By remembering a few important steps you can ensure that right paper is being used for your job and learn how to choose the right paper.  [Continue Reading **](https://www.caseyprinting.com/blog/2009/tips-and-tricks/how-to-choose-the-right-paper-for-your-printing-job) [** 1 Comment](https://www.caseyprinting.com/blog/2009/tips-and-tricks/how-to-choose-the-right-paper-for-your-printing-job#comments-listing) - [Tweet](https://twitter.com/share) [All Posts](https://www.caseyprinting.com/blog/all) ### Contact **Casey Printing Inc.** 398 E. San Antonio Dr. King City, CA 93930 Phone: 831.385.3222   ### From Our Blog ### Subscribe to our Newsletter ### Connect With Us © 2026 Casey Printing