Whether you're a commercial graphic artist, or a small business owner who does their own graphic design, you have a lot on your plate. There are so many different mediums to design for, each with their own set of specifications. As you are likely aware, design for print has evolved quite a bit in recent years. Here are a few things to keep in mind to ensure that you get a predictable result.
It seems like every year the holiday season grows longer. Heck, I got my first Pumpkin Spice Latte in late August. Even with all of the reminders that the year is drawing to a close, December rolls around and businesses (ours included) start thinking about all of the things we need to be doing before the year's end.
Over the last decade, marketers have watched as their industry has been turned upside down. According to research compiled by Hubspot, Digital media consumption increased 49 percent - and that's just since 2013. The small business marketing professional must stay in tune with marketing buzzwords, changes in SEO, data analytics, graphic design trends and new disciplines so they stay in the marketing game.
The cornerstone of business stationary is the business card. Where did it come from, and why does it matter?
There are many theories as to who and when paper was invented, but the general concensus is that a Chinese gentleman named T'sai Lun was responsible, sometime around 105AD. He was rumored to have been inspired by bees weaving fibers together, which caused him to experiment on his own. Although he was not the first to create a fiberous substrate, he is credited with creating a documented meathod to the art of papermaking.
Paper is made in two steps:
So you want to build a print file in Keynote:
At CASEY, we wholeheartedly believe that you should always use the best tool for the job. For print layouts, we suggest using Adobe InDesign. Sometimes you've gotta work with the tools you have though, and sometimes that tool is Keynote.
Since Keynote is not designed for producing print files, there are some tricks to make it behave. Here's how to whip it into shape:
Last week I was asked to help out teaching Adobe InDesign at King City High School. I was trying to figure out what the most valuable features of the software could be for a high school and then it came to me - styles.
I think that styles are some of the most under-utilized features of Adobe InDesign, however they are really easy to set up and even easier to use. In this post, I will show you the basics of how to use paragraph styles in InDesign.
A great way to learn how to use styles is to create a mock document. To demonstrate, I will create a layout for a very basic newsletter page. Hopefully by following the steps below, you will have a better understanding of how styles work. Of course if you have any questions, or need help building your design, you can get answers by hitting that "Talk to an Expert" button below.
