Picas, pronounced PIE - KAH, are a typographic measuring system developed in 1785 by François-Ambroise “L'éclat” Didot that replaced the traditional cicéro measurement system. Comprised of 12 “Points,” Picas are still the standard measuring system for typography today, but many designers still prefer to use more widely accepted measurements such as inches and millimeters. So today we'll try to answer the question: What are Points and Picas - and what's the difference?
Bleeds, or printing images and color right up to the edge of the page, are one of the easiest and most cost-effective ways to enhance the professional appearance of your print job. Having your graphics bleed delivers a more visually rich appearance, while typically not resulting in a significant increase the price. This is why most major publications and professional marketing collateral include bleeds as part of their design.
So why doesn't everyone use them?
Unfortunately, there is a lot of confusion and misinformation surrounding the process. Everyone has their own workflow and software they use to output their print files, and the procedure for including bleeds in your output file is different in every one of these scenarios. Sometimes, even with the right software, a lack of understanding of how bleeds work can lead to poor results. People that fall into this category might be asking:
One of the fastest growing sectors in the Print Industry is Web to Print & Online Print Management services — in particular, online commercial print management for medium to large sized organizations. What started out as an easy way to order business cards and flyers has recently grown into full-fledged customer-branded online print management portals, but the question remains:
Is it really worth all the hype?
If you're in just about any walk of the communication industry, be it Publishing, Marketing, Graphic Design, Web Design, Journalism, blogging or you name it, chances are you've used special characters — and lots of them (see what I did there?).
Special Characters are a category of typographical elements that include ligatures, diacritics, glyphs and punctuation marks, and, although we use them all the time, you would be surprised how few people in our industry know the proper typography vernacular. So if you're an old typography pro, take a moment to brush up. If you're new to typography, this is an excellent opportunity to learn more, so read on!
OK we've all done it. You have an image you really want to use for your website, blog or print project but it's either too tall or too wide. Still, you really want to use it, so you force it to fit anyway by using the Free Transform tool in Photoshop, or Fit to Frame in InDesign, or one of the many other image resizing tools out there. It fits, so your perfect layout is not compromised, and you go happily on your way. Soon the feedback starts: "Why does his head look like a football," "Why do I look so fat in that picture," "Why does she look squished?" That's when you realize somethings wrong.
You've had an attack of the Lemonheads.
Let's face it, everyone has different skills. One person may be great at playing guitar, but not know how to turn on a computer, while another might be great at programming, but not know how to play a single chord. As humans, we like to play to our strengths and work with what we know. This is why since I've been in the Printing & Publishing industry, I've seen a number of different types of job files come through the door, From PDFs to JPEGs, and InDesign to Word. Some are great to work with, while others can be problematical. One program that can regularly cause headaches for both you and your printer is Adobe Photoshop.
Let's go ahead and get it out there: Photoshop is not a layout program! It is intended to edit photographs and images, hence the name.
Designed as an open source alternative to commonly used proprietary fonts such as Times Roman, Linux Libertine is one of the few completely free and truly open-sourced font families in existence, and also one of the most popular. From start to finish, Linux Libertine is the apex of open sourced: from its creation in Font Forge (the free font editor) to it's GNU General Public and SIL Open Font Licenses.
Designed by the Libertine Open Fonts Project and released in July of 2012, both Linux Libertine and Linux Biolinum were bundled with LibreOffice, the default office suite in many Linux Distributions such as Ubuntu, Fedora, OpenSUSE and Linux Mint. Despite being a freely available and relatively new typeface, Linux Libertine boasts an impressive 2,000+ glyphs encompassing the Greek, Cryllic and Hebrew Alphabets and several ligatures and special characters.
Mobile Friendly. Mobile Ready. Mobile Optimized. These words get thrown around a lot when talking about web design, with little or no explanation as to what the words really mean. That's because they are basically buzzwords designed to sell web design services. Google any of these terms and you'll find many explanations provided by articles and blogs like this one, but not many clear definitions. Web designers typically use words like these to describe a website that works better on mobile than it did before you procured their services.
Widely used in the 1920's to 1930's, and considered somewhat iconic of the 1970's in modern times, Cooper Black is an old style serif font based upon Cooper Old Style.
Designed by Oswald Bruce Cooper in 1921, Cooper Black was released by the Barnhart Brothers & Spindler type foundry in 1922. Advertised as being "for far-sighted printers with near-sighted customers," Cooper Black was dubbed "The Black Menace" by it's critics. Cooper Black inspired many imitations, but none enjoyed the popularity of the original.
A highly popular and much-emulated font, Garamond represents a group of old-style serif typefaces named after Claude Garamond.
Claude Garamond was a punchcutter who cut types for the Parisian printer Robert Estienne in the early sixteenth century. He based his romans on those designed by Francesco Griffo, who cut type for the Venetian printer Aldus Manutius in 1495. After Claude Garamond died in 1561, his punches were sold to the printing office of Christoph Plantin in Antwerp, where they were used for several decades. A complete set of the original Garamond dies and matrices is still on display at the Plantin-Moretus museum even today.
